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Fashion Shows
FW 2009 Menswear

FW 2009 Menswear

Show Space

An Arena is built

The crowd is split between timber islands on the floor and the raised levels of an unexpected structure: an industrial scaffold, floating on top of the archipelagos’ remnants.

As the scaffold cuts through the islands, a strong contraction of space is achieved generating a perfect square plan.

Dichotomy is the rule: the gentle curves of timber islands below, whilst above the harsh industrial geometries of black metal scaffolding.

Intimacy is the consequence: models walk along a perfect geometry on soft black carpet, closely surrounded by audience scattered through the height of the room.

Credit: PRADA/AMO