Cinematic Portraits
The new Prada advertising campaign for the 2024 Chinese New Year celebrates the start of the Year of the Dragon, a wise and powerful animal that in the Chinese zodiac symbolises prosperity and good fortune and which, according to an ancient myth, gave rise to the Chinese nation.
Discover the exclusive men's and women's selection for the 2024 Chinese New Year.
Credits
Talents: Du Juan, Zhao Lei
Creative Director: David James
Director and Photographer: Leslie Zhang
Music Composer: Linfeng
Still Life Photographer: Adrien Dubost
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