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Events
Pradasphere Shanghai

Pradasphere II

SHANGHAI
December 7, 2023 - January 21, 2024
 

The Start Museum 111 Ruining Road, Xuhui District
Free and open to the public at the following times: 10 am - 6 pm

Pradasphere II, a public exhibition tracing the history and culture of Prada from its origins in 1913 to the present day, is now open at the Start Museum in Shanghai, China. Told through a selection of stories curated by co-creative directors Miuccia Prada and Raf Simons, the exhibition is as rich as it is intimate. More than 400 artifacts — physical and digital — are on display, drawn from the fashion archive as well as decades-long engagements across art, architecture, culture, and sport. Building on the success of the first iteration in 2014, this exhibition follows the groundbreaking trajectory of Prada, exploring the indelible impact of its vision on luxury, beauty, and fashion as an intellectual act.
 

Staged as a lush magazzino, the Italian word for warehouse, Pradasphere II is a cross-section of the multivalent Prada universe. Created in collaboration with 2x4, the New York City and Beijing-based design studio, the exhibition juxtaposes the rough and refined: constructed of industrial warehouse shelving lined with precious pink silk velvet. Together, the exhibition puts forward a way of thinking about luxury: fashion intersects with life — history, art, sport, architecture, and sound.

The green velvet entrance, designed to evoke the foundations of the Prada style, features an original Andreas Gursky photograph, depicting an emblematic wall from one of the brand’s early retail stores.
 

The main Magazzino corridor displays nearly 200 looks, both women’s and men’s, from the first collection to the current day, some of which have not been seen for over three decades. These looks have been carefully chosen by Raf Simons, super-fan from the outside turned insider and co-creator.
 

A number of special rooms designed to evoke uniquely Prada spaces branch off from the Magazzino. These rooms serve as focal points to go deeper into various episodes of this multi-dimensional world.

Fratelli Prada

FRATELLI PRADA

FRATELLI PRADA

Prada a Milano

PRADA A MILANO

PRADA A MILANO

Gallery

GALLERY

GALLERY

Green Store

GREEN STORE

GREEN STORE

Cinema

CINEMA

CINEMA

Vitrine

VITRINE

VITRINE

Architecture

ARCHITECTURE

ARCHITECTURE

Materiality

MATERIALITY

MATERIALITY

Luna Rossa

LUNA ROSSA

LUNA ROSSA

Linea Rossa

LINEA ROSSA

LINEA ROSSA

Re-Nylon

RE-NYLON

RE-NYLON

Fondazione Prada

FONDAZIONE PRADA

FONDAZIONE PRADA

Savoir Faire

The exhibition includes also a workshop area where visitors can witness all the meticulous steps in the making of the iconic Prada Galleria bag, thanks to Prada artisans from Tuscany who share all the details of the craft process.
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The Location

The Start Museum, which opened in December 2022 after an ambitious renovation by Jean Nouvel, is located in the historical building of the Nanpu Railway Station, a sea-to-land transport hub whose origins date back to 1907. Located on the west bank of the Huangpu River, the Start Museum is a vibrant addition to the Xuhui District. Pradasphere II marks the first exhibition of its kind at the museum.

Explore the location in 3D

Pradasphere
Caffè

Fitted in velvet and marble, is the final area of the main hall, where guests can enjoy coffee, cocktails and typical Italian snacks. The luxurious cafe features projected walls displaying a wide selection of uniquely Prada spaces including many of the fashion show spaces over the last decades.
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The Music

The entire experience is scored by world-renowned electronic musician Plastikman, also known as Richie Hawtin, who created bespoke soundscapes that reveal themselves as guests move through the exhibition.
The Pradasphere II exhibition includes some archive pieces that are no longer part of the Prada collection. From SS2020 the Group has been fur free and focuses on using leather originated from Leather Working Group tanneries and when it comes to exotics, aims to consistently source from responsible supply chains, certified to safeguard biodiversity and high standards of animal welfare.