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Prada Abstract
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Prada Abstract
A pop up at SOGO Hong Kong
Prada, in collaboration with SOGO Hong Kong, presents a new pop-up project: a mesmerizing, emotionally arousing space totally designed in black and white, named ‘Prada Abstract’.
From October 1st to November 30th, 2020, the space at SOGO Causeway Bay, will be the exciting location of a 60 square meter pop-up store, dedicated to a selection of clothing, bags, accessories and footwear for women.
The key concept and inspiration behind the project is the absence of colour to emphasize Prada’s contemporary identity. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.
The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.
The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.
To mark the opening of the pop-up store, Prada Cleo bag brought out during Prada Multiple Views SS21 will be available as a preview in the shades of black, white, orchid, aquamarine and silver.
From October 1st to November 30th, 2020, the space at SOGO Causeway Bay, will be the exciting location of a 60 square meter pop-up store, dedicated to a selection of clothing, bags, accessories and footwear for women.
The key concept and inspiration behind the project is the absence of colour to emphasize Prada’s contemporary identity. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.
The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.
The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.
To mark the opening of the pop-up store, Prada Cleo bag brought out during Prada Multiple Views SS21 will be available as a preview in the shades of black, white, orchid, aquamarine and silver.
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Hong Kong Sogo
Shop G28, Sogo, 555 Hennessy Road, Causeway Bay, Hong Kong
1 October - 22 November
Mon – Thu, Sun: 10am to 10pm
Fri – Sat: 10:00am – 10:30pm
Shop G28, Sogo, 555 Hennessy Road, Causeway Bay, Hong Kong
1 October - 22 November
Mon – Thu, Sun: 10am to 10pm
Fri – Sat: 10:00am – 10:30pm