Prada unveils a new boutique at Miyashita Park, the recently revamped shopping complex in the ever-evolving Shibuya district of Tokyo.
A unique and original visual identity distinguishes the boutique that extends over one floor - covering a surface of approximately 300 square metres – and offers a selection of clothing, bags, accessories and footwear for men and women in unisex and thematic versions.
PRADA MIYASHITA PARK
MIYASHITA PARK North 1F 6-20-10 Jingumae, Shibuya-ku, Tokyo
The external façade – with a street entrance – features a large window extending over its entire extension, allowing a view into a dreamlike, virtual “container” against a dynamic backdrop.
The interior, along with the elements composing it, is minimal and pure: an iconic black and white chequered floor is reinvented in a macro version, while the walls are designed in backlit “sponge” – the ‘air and matter’ hybrid material designed by OMA, the architectural studio founded by Rem Koolhaas, for the Prada Epicenter in Los Angeles. The luminous ceiling and video wall of the backdrop, which dynamically assembles and disassembles the walls, allow the displayed product to command full attention.
At the centre the display elements become geometric volumes playing with solids and voids, all designed in a single material, aluminium, to enhance the minimal aesthetics and contemporary feel of the interiors.
The product offer includes bags, backpacks, accessories and shoes made of brand new Re-Nylon, a selection of visual books from Prada, as well as exclusive cotton poplin t-shirts featuring original prints dedicated to the store opening, such as a Prada oval logo reinterpreted by OMA bearing Prada Miyashita Park store name, and a travel tag print with TYO (Tokyo) symbols.
