Prada FW23 pop-ups at Harrods

Prada presents two new pop-up stores at Harrods, dedicated to an exclusive selection of ready-to-wear and accessories from the Prada FW2023 womenswear collection.
The project takes inspiration from the Prada FW23 advertising campaign In Conversation with a Flower and includes two pop-ups and the customization of 21 windows, presenting an exclusive range of products in an ethereal and stylish atmosphere.

Brompton Road pop-up show windows
2–29 September 2023

Hans Crescent pop-up show windows
18–29 September 2023

London Harrods Donna
87-135, Brompton Road, SW1X 7XL London

Opening Hours
Monday to Saturday: 10 am - 9 pm
Sunday: 11.30 am - 6 pm

The two pop-up stores are furnished with iconic items from the Prada universe, including a checkered floor in a neutral palette, green walls that create a sense of continuity between the inside and outside, and gold Prada logos on the windows. These are joined by large flowers on stems, positioned near refined yet functional pieces of furniture.

The exclusive atmosphere of the surroundings is echoed in the special selection of women’s total looks. Stand-out items include ultra-light cashmere knitwear, form-fitting tailored jackets borrowed from the men’s wardrobe, pleated skirts and suits inspired by military uniforms.
The ranges of velvet slippers and patent leather pumps and slingbacks sit alongside sophisticated new interpretations of loafers made of patent and brushed leather.
The bags and accessories also feature the finest materials, including the iconic Prada Galleria and Prada Arqué models, Re-Nylon and brushed leather rucksacks and handbags and cashmere accessories.