Are you sure you don't want to finilize your Prada account?
Added to shopping bag Your selection  
Subtotal
Go to shopping bag
Proceed to checkout
Your wish list is empty
Your shopping bag is empty

Prada Eternal Gold

The first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.

 

For this collection, the Prada Group collaborates with key actors in the supply chain of precious metals and diamonds to drive radical transparency and real improvement to sustainable practices in the fine jewelry industry.

Prada Eternal Gold 01

“Conscious and responsible, the debut of the Eternal Gold fine jewelry collection reflects Prada’s ongoing commitment to sustainability across every facet of its business, and a constant challenging of the conventions of modern luxury.”


Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility

Recycled Gold

Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence. 100 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council and demonstrating the conviction that it’s possible to create contemporary fine jewelry at scale with sustainability at the core.
Prada Fine Jewelry 02
100% of the gold used in Prada Fine Jewelry is Certified Recycled Gold

100% of our suppliers are Responsible Jewelry Council Code of Practices certified

100% of diamonds used in our collection is traceable and verifiable from mine to retail

Recycled Gold

The recycling process includes post-consumer precious objects and industrial gold such as scraps from jewelry manufacturing and gold recovered from obsolete electronic applicants. In this regard, the reduction of mining of new gold benefits both the environment and human rights protection. In fact, Prada partners exclusively with suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental preservation, and business ethics.

1. Verifiable production chain

Every step of Prada’s responsible gold and diamond production chain is verifiable and traceable - something offered by no other fine jewelry or luxury fashion. Traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger. Prada expands it, for the first time, to diamonds of even the smallest size.

Verifiable production chain

Traceability through Aura Consortium Blockchainpaper consumption

2. Traceability through Aura Consortium Blockchain

Partnering with Rubel & Ménasché and top-notch diamond suppliers, traceability is applied through the entire value chain, from mining to cutting, setting, and polishing. Records of this verification have been logged on the Aura Blockchain Consortium´s platform and can be accessed by customers who also will be able to verify the authenticity of their pieces.

The ETERNAL GOLD collection combines technology with a fundamentally responsible approach with sustainability at its core.

The Collection

The collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus - truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains.

 

Prada’s own archetype, the triangle, is traced in every piece - an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered - pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion.