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Prada Spring/Summer 2025 Womenswear Campaign

Liu Wen
Prada protagonist



The power of the individual. For the Spring/Summer 2025 Prada campaign, the model Liu Wen is captured as an embodiment of female agency, an assertion of the self.

Prada SS 2025 Womenswear
In reflection of a collection inspired by singular expressions and unique characters, she is a heroic presence.
Prada SS 2025 Womenswear
Prada SS 2025 Womenswear
Prada SS 2025 Womenswear
Prada SS 2025 Womenswear
In each image Wen is central, confident and alone - a lone protagonist. Photographed by Steven Meisel, her gaze is direct, forceful - yet shadows cast suggest the multitudes inside her, the dualities that exist inside each of us. In each image, the fashion shifts, radically transforming our perception and, in turn, her view of herself. Like a superhero, clothes can reinvent her identity, always yet never the same.

Credits

Talent: Liu Wen

Photographer: Steven Meisel

Creative Direction: Ferdinando Verderi