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Prada Spring/Summer 2025 Womenswear Campaign
Liu Wen
Prada protagonist
The power of the individual. For the Spring/Summer 2025 Prada campaign, the model Liu Wen is captured as an embodiment of female agency, an assertion of the self.
In reflection of a collection inspired by singular expressions and unique characters, she is a heroic presence.
In each image Wen is central, confident and alone - a lone protagonist. Photographed by Steven Meisel, her gaze is direct, forceful - yet shadows cast suggest the multitudes inside her, the dualities that exist inside each of us. In each image, the fashion shifts, radically transforming our perception and, in turn, her view of herself. Like a superhero, clothes can reinvent her identity, always yet never the same.
Credits
Talent: Liu Wen
Photographer: Steven Meisel
Creative Direction: Ferdinando Verderi