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Special Projects

A new pop-up store Prada Village is subtle in its imagery. The installation comprises a single pathway through a sequence of four small, minimalist houses in pastel shades, each with a different selection of products to discover. This evocative ‘village’ is located at the mall’s main entrance and surrounded by a green lawn that recalls a natural setting.

The stylish exterior is echoed in the special selection of soft nappa leather ready-to-wear, bags, and accessories, with the emblematic Prada Galleria and Prada Moon bags taking center stage. An extensive range of modern footwear with a feminine allure and accessories complete the collection, including hats, headbands, gloves, scarves, and keyrings.