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Clothing echoes these interlocked realities - always drawing inspiration from the natural movement and needs of the body, Linea Rossa translates this to engineered garments in technological fibres, with seams and details outlined as graphic devices, in monochrome black and white, or fluo orange. Juxtapositions between purpose and intent find further reflection: bodysuits and swimsuits contrast with lightweight outerwear, adaptable to any climate or territory.
Clothing is a home for the body - shelter, protection. Exploring this idea further, for its Spring/Summer 2023 Linea Rossa campaign set, Prada collaborates with OMA (The Office for Metropolitan Architecture) to design a lightweight, modernist tent adapted to urban territory - geometric, mutli-faceted, and structured around the signature red lines of Linea Rossa. It is a further evolution of the Linea Rossa aesthetic, and ideology.
Clothing is a home for the body - shelter, protection. Exploring this idea further, for its Spring/Summer 2023 Linea Rossa campaign set, Prada collaborates with OMA (The Office for Metropolitan Architecture) to design a lightweight, modernist tent adapted to urban territory - geometric, mutli-faceted, and structured around the signature red lines of Linea Rossa. It is a further evolution of the Linea Rossa aesthetic, and ideology.