The building is sober and elegant in keeping with its surroundings, while the interior, framed by a sequence of large windows, reveals an original space of 1600 square feet.

For the inauguration, the temporary installation is inspired by colors and a lively atmosphere: featuring an ivory-and-green striped carpet, walls with the same graphic and a sequence of alternating stripes in contrasting colors. A neon sign provides a fresh, iconic interpretation of the Prada triangle logo.

The store which houses the men’s and women’s collections of ready-to- wear, leather goods, footwear and accessories also presents a special collection evoking the atmosphere of summer.