In the midst of the action

Prada Linea Rossa Eyewear 2024 Campaign

American actor and producer Jake Gyllenhaal stars in the new 2024 Prada Linea Rossa eyewear campaign, shot by photographer Lukas Korschan at the Luna Rossa Prada Pirelli base in Cagliari.

The Campaign

An exploration of the intense world of high-performance sailing, the portraits and moving image document Gyllenhaal and the Luna Rossa Prada Pirelli team while preparing for the race. The campaign captures a sequence of candid moments and interactions, from his arrival at the base to the sailing experience, while Gyllenhaal embraces the spirit of the challenge – the 37th America’s Cup competition taking place in Barcelona from September to October 2024.

Echoing the upcoming sailing competition, the new 2024 Prada Linea Rossa eyewear capsule collection features a contemporary aesthetic with the utmost technological excellence. The aerodynamic wraparound design defines the ultra-light frames, characterized by a powerful color palette featuring silver finishing inspired by the new AC75 Luna Rossa boat, a design masterpiece whose lines are as innovative as the new eyewear collection. The highly functional lenses protect from sunrays and enhance peripheral vision, suitable for the extreme conditions of sporting challenges.

A special signature inside the temples highlights the geo-coordinates of the Barcelona Luna Rossa base, recalling the place where the most crucial phase of the adventure will begin.