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Fashion Shows
SS 2021 Womenswear
Dialogues
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Conversation
View the conversation with Miuccia Prada and Raf Simons about their first collection
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A view on the backstage by Daniel Arnold
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Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO - is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras - decoration and use combined - animated in a dynamic ballet with figures that pass through. The soundtrack, composed for the show by Plastikman, British-Canadian electronic musician Richie Hawtin, includes the names of every woman modelling in the show: an entirely new cast who have never walked a runway show previously. For all of them, this marks a debut.
Enter the Prada Spring Summer 2021 Womenswear Showspace and live a 3D experience
Experience Showspace 3D
Enter the Prada Spring Summer 2021 Womenswear Showspace and live a 3D experience
Experience Showspace 3D
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La música
Para la colección de ropa de mujer Primavera/Verano 2021, Prada explora pensamientos sobre cómo la tecnología influye en la intimidad y la sensualidad, inspirando a Richie Hawtin alias Plastikman para utilizar algoritmos de inteligencia artificial y crear voces sintéticas que habiten el paisaje sónico del desfile.