Contemporary life is shaped by technology. It has radically redefined our perspective on ourselves, and through that our collective perspective, on humanity. The Spring Summer 2021 Prada campaign, documenting the first collection created in collaboration by Miuccia Prada and Raf Simons, explores these realities of living today - a reality echoed by fashion, visions of which have been uniquely framed by and mediated through technology during the past year. A reflection of a creative dynamic.
In a riposte to ideas of authorship and auteurship, the Prada Spring/Summer 2021 campaign is photographed by no-one. Instead, hundreds of cameras, circling models in 360-degrees, simultaneously capture a multitude of views. Technology determines our viewpoint on the collection - just as it defines the 21st century. The models, styling, and curation and selection of these images, however, rely on the human mind and eye - the process a study on the conversation between man and machine.
'Tap to discover'
Join the dialogue for the SS21 Campaign
Prada transgresses limitations to speak with its audience, drawing them into another dialogue that is an essential component of the campaign. Meditating on different subjects, these questions are the touchstones of the campaign and of the collection, but also of life.
Join the conversation and reply to one or more questions.
