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Fashion Shows
FW 2009 Womenswear

FW 2009 Womenswear

Show Space

An arena is built

The crowd is split between timber islands on the floor and the raised levels of an unexpected structure: an industrial scaffold, floating on top of the archipelagos’ remnants.

As the scaffold cuts through the islands, a strong contraction of space is achieved generating a perfect square plan.

Dichotomy is the rule: the gentle curves of timber islands below, whilst above the harsh industrial geometries of black metal scaffolding.

Intimacy is the consequence: models walk along a perfect geometry on soft black carpet, closely surrounded by audience scattered through the height of the room.

Between a prison camp and a contemporary theater, the installation forces an intense relationship between the dense mass of the crowd and the guarded model: woman is at the center of the scene.

Credit: PRADA/AMO