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Fashion Shows
SS 2022 Menswear
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TUNNEL TO JOY
URGENCY OF FEELINGS
UTOPIA OF NORMALITY
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The Showspace
For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, we are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.
Enjoy the collection's virtual tour
Enjoy the collection's virtual tour
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Prada for MEDSEA Foundation
The Prada SS22 menswear show was filmed in Milan at the Fondazione Prada’s Deposito, as well as in Sardinia, Italy. In appreciation of and thanks to the Sardinian community, Prada supports the MEDSEA Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the Marine Protected Area of ‘Capo Carbonara’. Posidonia oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change.
The Music
The Spring Summer 2022 Menswear show soundtrack, ‘TripTideThud’ created by Plastikman aka Richie Hawtin, leads us away from our introverted confines, reacquainting ourselves with the beauty of wide open spaces, as we take confident steps forward, embracing a brave new world.
