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Special Projects

Prada Acronyms

Prada is characterised by plurality, by a protean nature, eschewing any single definition, any easy hypothesis. And there is a power to words to underline that notion, to decontextualise and reframe perceptions, to shift our eyes and minds. 

R
eflective of that multifaceted identity is the notion of the acronym - one word composed of others, imbued with a collective meaning. Paradoxically simple yet complex.

A
s a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada - different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole.

D
iverse and divergent, here those definitions are collated, to give a wider panorama of interpretation, an outside view on the meaning of Prada. Like the words that compose an acronym, a multitude has meaning.

A
ll composed of myriad vocabulary with multiple meaning, these Prada acronyms contrast, converse and contradict, both in and of themselves and in their relationships to one another. Yet throughout, there is a direct point of unity: that, ultimately, every word adds up to an impossible attempt to define one other - Prada.


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