Prada Abstract
Prada Abstract
The inspiration behind Prada Abstract is the absence of colour. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.
The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.
The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.
Macau Four Seasons
Shop 1106 & 1107 The Shoppes at Four Seasons, Estrada da Baía de N. Senhora da Esperança, s/n, Cotai Strip, Taipa, Macau
1 October - 22 November
Mon – Thu, Sun: 10am to 11pm
Fri – Sat: 10:00am – 00:00
Hong Kong Sogo
Shop G28, Sogo, 555 Hennessy Road, Causeway Bay, Hong Kong
1 October - 22 November
Mon – Thu, Sun: 10am to 10pm
Fri – Sat: 10:00am – 10:30pm
Korea Daegu Shinsegae
대한민국 대구 동구 동부로 149, 대구 신세계백화점 5층
8 October - 22 October
Mon – Thu: 11am to 8pm
Fri – Sun: 11am to 8:30pm
Korea Busan Lotte
대한민국 부산시 부산진구 가야대로 772 롯데백화점 부산점 1F
6 November - 22 November
Mon – Thu: 10:30am to 8pm
Fri – Sun: 10:30am to 8:30pm
Singapore Paragon
290 Orchard Road, #01-45/46/47 Paragon, Singapore 238859
18 November - 6 December
Mon – Sun: 11am to 9pm
Thailand Bangkok Emporium
Sukhumvit Road, 10110
26 November - 13 December
Mon – Sun: 10:30am to 8pm