Prada Linea Rossa FW21

Presenting the Fall Winter 2021 Prada Linea Rossa ski collection - specifically calibrated for winter conditions, streamlined for speed, geared for life.

To front the Linea Rossa Fall Winter 2021 ski campaign, Prada turns to those who reflect an ongoing heritage of excellence, free-thinkers who push themselves beyond. Captured in still images and a filmic short directed by Matt Pain, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy and gold-medal winner American snowboarder Julia Marino engage in a fierce battle across the slopes. A race between skier and snowboarder on their shared winter terrain. Not a rivalry, but a sparring match, an urging of one another to push further and achieve.

Prada expands the Linea Rossa universe into sporting equipment, partnering for the first time with ski expert Faction Skis to design the highest-quality and most technically-proficient winter sports gear.

Executed in Poplar/Ash Woodcore and Poplar Woodcore, the Prada Linea Rossa x Faction skis and poles are handmade in Europe at the finest winter sports manufacturing facilities in the world and geared to support perfect performance at every level, from beginner to Olympic level.

Credits - Director: Matt Pain - Photographer: Olav Stubberud - Talents: Gus Kenworthy, Julia Marino