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Special Projects

Prada Outdoor

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Nature in its myriad forms takes centre stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons.
A picnic on the lawn, games on the beach, the cool shade of the trees. These experiences are celebrated in the new Prada Outdoor pop-up shops and in-store installations, a series of spaces dedicated to the emotions conveyed by different settings – Garden, Coast, and Mountain – containing a selection of original products recalling each particular environment.

Garden

Designed as a luxurious private garden, its ample lawn dotted with bushes and flowers, the setting features a lounge tent for cups of tea or private conversations, a solarium for stretching out on a deckchair or sunbed, and a picnic area with sunshades. Inspired by a day spent in this summer garden, the special ready-to-wear selection of flowing silk twill garments and new pattern mixes is presented alongside picnic and sports accessories, hammocks, blankets and cushions with an outdoorsy attitude.

Coast

A fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. A place where people can relax in the sun, go snorkeling, or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards and lookout towers, an exclusive collection takes shape. Re-Nylon beachwear and striped poplin designs combine with '50s inspired terry ready-to-wear and accessories, as well as drill, straw and wicker bags and wooden jewelry. Skateboards, inflatable mattresses, beach towels and cushions complete the selection.

Mountain

A luxurious trekking camp surrounded by an expanse of green, a place for relaxing and planning new adventures on paths not yet traversed, for taking in the view and its myriad colours and for setting off on hikes. An exclusive collection for men and women is displayed against the backdrop of this captivating environment recalling alpine scenery. The ready-to-wear selection features cotton garments reminiscent of technical clothing and uniforms, ultra-functional Re-Nylon designs, camouflage prints and recycled melange mouliné knitwear. Tartan dominates the accessories, while yoga sets, flying discs, basketballs and sporty mirrored glasses round off the collection.

GARDEN

China: Beijing SKP South, Xian SKP, Shanghai Wukang Road, Shanghai Rong Zhai
Japan: Tokyo Aoyama
Korea: Seoul Shinsegae YDP, Gwanggyo Galleria



COAST

Australia: Sydney Westfield
Hong Kong: ifc mall
Japan: Tokyo Miyashita Park, Honolulu Ala Moana
Korea: Busan Shinsegae Centum, Incheon Lotte
Singapore: ION Orchard
Taiwan: Taipei Breeze Center
Thailand: Bangkok ICONSIAM
Turkey: Bodrum
United Arab Emirates: Dubai Mall of the Emirates
United States: New York Broadway, Los Angeles Beverly Hills, Miami Design District, Dallas Neiman Marcus NorthPark

MOUNTAIN

China: Beijing SKP South, Chengdu IFS
Hong Kong: Landmark Atrium
Japan: Nagoya Takashimaya 3F, Kobe Daimaru 1F, Hakata Hankyu 1F, Sapporo Daimaru 1F, Daikanyama T-SITE, Osaka Hankyu Uomo 1F
Taiwan: Taipei 101
United States: New York Broadway, Los Angeles Beverly Hills, Aspen
Sweden: Stockholm


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