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Special Projects
Prada Linea Rossa FW22
Ski collection
American snowboarder Julia Marino is once again the protagonist of the Prada Linea Rossa Ski Campaign for Fall Winter 2022. A poetic video by director Kris Lüdi depicts her while snowboarding in an impressive glacial environment. Majestic peaks, large crevasses, and moody weather are juxtaposed with dreamlike and evocative close-ups of the athlete. The accompanying visuals highlight Julia’s daily routine and connect her feeling of riding with the world of nature.
The Prada Linea Rossa Ski Fall Winter 2022 collection, specifically calibrated for winter conditions, streamlined for speed, and geared for life, includes high-performance skis and snowboards, created in collaboration with the Swiss leading company Faction.
Credits
Director: Kris Lüdi
Talent: Julia Marino
Director: Kris Lüdi
Talent: Julia Marino