Prada offers a new exclusive personalization service for women and men’s knitwear.
Custom-made worsted wool sweaters — including crew-necks, V-necks, cardigans and polo shirts — come in various colors and are decorated with the customer’s initials embroidered by hand. Duplicate stitch embroidery is used: an ancient technique done directly on the garment, exactly reproducing the weave and using the same yarn but in a contrasting color. Embroiderers with extensive experience accurately do the embroidery to make the garments unique and luxurious.
The personalization service is also available for a variety of seasonal knits that are sold in select Prada stores worldwide, with delivery after three working days.
