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Prada Qixi 2024
Prada is celebrating the Qixi Festival 2024 with a new collection of men’s and women’s ready-to-wear, as well as a variety of accessories in a palette of subtle hues for this special occasion.
The selection is narrated through a series of images and videos set in the ancient villages at Chengkan in Huizhou, which are still home to the remnants of traditional buildings, simple in their design and displaying a refined use of surfaces and materials.
The visual narrative showcases women’s styles, brought to life thanks to refined fabrics, materials, and production methods.
The same abundance of materials and options characterizes the men’s offering, with a palette that remains natural yet bolder than the women’s collection.
The same abundance of materials and options characterizes the men’s offering, with a palette that remains natural yet bolder than the women’s collection.
