Privacy Policy

PRADA collects Personal Data and Anonymous Data as described below.

Browsing data
During their normal operation, the computer systems and software procedures used to operate the Website collect certain personal data (log files). The transmission of such data is inherent to the use of internet communication protocols. This information is not collected in order to be associated with specific data subjects. However, due to its nature, this information can allow users to be identified by means of its processing and integration with data held by third parties. Such information includes the IP addresses or domain names of the device you use to visit our Website, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user's operating system and computer environment. This data is used with the sole purpose of obtaining anonymous statistical information on the use of our Website and to guarantee its correct operation.

Cookies
The Website uses cookies and similar technologies to function properly, perform statistical analysis and offer you a better experience. No user profiling cookies are used.
Cookies are small text files that are sent to the terminal you use to access to the Internet (usually to your browser) by the websites you visit. Cookies are stored in your computer or device to be recognized by those websites on your subsequent visits. Each cookie is unique to each browser and device you use to access the Website. Cookies cannot view or retrieve data from other cookies, transmit computer viruses or identify and use e-mail addresses, nor can they capture files or data stored on your device.
Cookies can be installed by the operator of the website you are visiting (“first party cookies”) or by other websites (“third party cookies”). Cookies can be permanently stored in your device until they expire or until you delete them (“permanent cookies”) or they can be automatically eliminated when you abandon the Website or when you close your browser (“session cookies”).
Most browsers are initially set to accept cookies. You can at any time reset your browser to reject all cookies or to notify you when a new cookie is being sent.
However, rejecting all cookies may prevent you from using certain functions of the Website. For further information about deleting or blocking cookies, please visit: http://www.aboutcookies.org.
The Website uses:

• technical cookies which are used exclusively with a view to carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to providing and functioning of a service that has been explicitly requested by the user. These cookies guarantee regular navigation and use of the Website.
• analytics cookies which are used to collect information on the use of the Website by users (number of visitors, pages viewed, time spent on the website, etc.) in order to perform statistical analyses, on an aggregated basis, on the number of users and how users browse the Website.

Category: Analytics cookiesType: Adobe analyticsDuration: session and permanent (until 2 years)Purpose: They are used to anonymously monitor the method of using the Website by the visitor for statistical survey purposes, allowing PRADA to optimize the Website functioning and offer a better browsing experience.Third-party Privacy policy & opt-out: For more information click on http://www.adobe.com/privacy/policy.htmlTo opt-out click onhttp://www.pradaspa.d3.sc.omtrdc.net/optout.html

Personal Data voluntarily provided by you

PRADA collects and processes the Personal Data that you knowingly and freely provide through the Website when you use the functionalities and services which may be available (for example when you place a NFT purchase order, redeem the NFT or create an account, as appropriate).The items of Personal Data collected may include your email address, first and last name, user name, and other information you may decide to share with us.
Furthermore, if you provide us with feedback or contact us, we will collect your name and contact information, as well as any other content included in your message.By providing your Personal Data you are aware that you are responsible for the accuracy and truthfulness of any Personal Data entered on the Prada Crypted or otherwise used at the time of, and for the completion of the purchase, and undertake to read this privacy policy and agree to give your consent to the Personal Data processing, when requested.
PRADA may also receive Data about you from companies that offer their products and/or services for use in conjunction with the Prada Crypted or whose products and/or services may be linked from the Prada Crypted. For example, third-party wallet providers provide us with your blockchain address and certain other information you choose to share with those wallets’ providers. PRADA may add this to the Personal Data that it has already collected from or about you. Your interactions with any third-party wallet provider are governed by the applicable terms of service and privacy policy of that third party.

(a) to provide customer support and respond to your requests and inquiries and to manage your relationship with PRADA;
(b) to provide you with our services, including, but not limited to, allowing you to view, explore, redeem and purchase NFTs;
(c) to manage your account profile;
(d) to fulfil your NFT purchase orders and perform all management activities connected with it (including administrative management of the contract, payment processing and fraud prevention and management of any claims and litigation) and to comply with any applicable legal or regulatory obligations;
(e) to send you administrative notifications, such as security, support, and maintenance advisories;
(f) to send you notifications related to actions on the service that may be available through the Website.

We may create Anonymous Data records from Personal Data. We use this Anonymous Data to analyze request and usage patterns so that we may improve our services and enhance Website navigation. We reserve the right to use Anonymous Data for any purpose and to disclose Anonymous Data to third parties without restriction.

Your Personal Data will be processed by suitable electronic or automated means and computerized tools, or manually and on hard copy, exclusively for the purposes for which the data have been collected and guaranteeing the security and confidentiality of any processed information through the adoption of appropriate measures to prevent the alteration, cancellation, destruction, unauthorized access or not allowed processing or actions not in accordance with the purpose of collection.
Your Personal Data will be processed by the PRADA internal staff committed to the confidentiality and duly authorised to do so under their respective job duties.

Whenever necessary and/or instrumental to the abovementioned purposes, PRADA may delegate the processing of your Personal Data to other Prada Group companies or outside service providers (e.g. software and system technology service providers, risk control service provider, payment service providers, etc.), who will act on behalf of PRADA as data processors with a contractual obligation of confidentiality of the personal information. The service providers will not use any Personal Data beyond the scope of the work outsourced and will retain data only to the extent necessary for the execution of the outsourcing agreement.
PRADA may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, PRADA employees or others.
As PRADA is part of an international network your Personal Data may be transferred abroad, even temporarily, in accordance with applicable legislation, including to countries outside the European Union where PRADA pursues its interests, by adopting all appropriate security measures and safeguards to ensure an adequate level of data protection and security.

Your Personal Data will be processed and stored for: (i) as long as required to carry out the purposes for which the data were collected, (ii) in accordance with the storage periods provided for by the applicable laws, or (iii) until you revoke your consent to the processing, if applicable. After the conclusion of such period(s), and where there is no legal or business purposes for retaining your Personal Data, it will be automatically and permanently erased or made anonymous.

Please note that you may exercise the rights under the applicable data protection laws (and in particular under the Articles 15 to 21 of the GDPR) including the right to request information as to whether your Personal Data is being processed and as to the characteristics of the processing, the right to rectification and erasure of your Personal Data, to limitation of the data processing, and/or the right to object to the processing and/or request the transmission of your Personal Data transmitted to another controller, and/or the right to lodge a complaint with the competent supervisory authority, including the Italian Garante per la protezione dei dati personali (www.garanteprivacy.it) or take legal action if you believe there is noncompliance with the provisions of the applicable laws.
You also have the right to withdraw your consent for the processing of your Personal Data by PRADA at any time, without charge. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

Prada S.p.A.
Via Antonio Fogazzaro 28, Milan (Italy)
Group Data Protection Officer
E-mail: privacy@prada.com

If you have any request regarding your Personal Data, have any inquiries regarding this Privacy Policy or you would like to exercise your rights, please contact us by writing to the addresses/email address listed above.

We reserve the right to amend this Privacy Policy at any time. The Privacy Policy currently in force is the one published on the Website.